What to write about

As my title infers, I had no idea what to write about in this blog.  I came to thinking that the best way to figure out something to write on was to peruse the text.  As I was looking through the chapter headings I found a chapter that mentioned rewards.  It is chapter 20 if anyone cares.   As I was going through the chapter I found something that was very interesting and directly pertaining to this university.  It brings up the idea of rewarding for one thing and wanting another.
The part of the article is titled In University.  It goes on to talk about how universities reward for professors to do research and to publish more than they reward for being a great teacher.  I found this to be very interesting.  This link is a short rebuttal to Kerr's article.  I can understand where both sides are coming from.  In the issue of universities I think that it might help if rewards were more equal for teaching and research.  The whole idea of rewards seems like a great way of getting something out of employees.  As many others have said, it doesn't have to be monetary rewards, a simple pat on the back or "Good job" is as much a reward as stock options.
The Chapter goes into details in several areas but the university really stuck out because although the topic is not under business it is still a business.  I don't know about everyone else but I didn't choose Kutztown because the professors here are published.  I am interested in anyones inputs on the topic because I know that this issue goes well beyond what I know on the topic.  I would also like to know what the managers in our class think about this rewarding for a and hoping for b.